Latest Posts

August 18, 2010

Wunderman’s Report on Corporate Citizenship

by Nicole Franklin

Wunderman recently released their Corporate Citizenship report featuring pro bono, cause marketing and social marketing initiatives from their network of agencies. Kind of like getting a pat on the back from your favorite uncle, some of RTC Relationship Marketing’s…

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Posted in Creative | No Comments

August 12, 2010

Perspectives – Our Take on Digital Trends

by Nicole Franklin

This month the Interactive Strategy team created the first ever Perspectives: A Look at What’s Happening in the Ever-changing Digital World. The publication is a collection of one page briefings on digital trends, their implications and recommended action items. Here’s…

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Posted in Client Services, Social Media, Technology, The Web, Trends | One Comment

August 9, 2010

FDA Issues “Facebook Share” Warning Letter

by Michelle Fares

In a warning letter publicly posted on August 4, 2010, the FDA cited the “Facebook Share” functionality on Novartis’ Tasigna website for failing to deliver appropriate risk and efficacy information, and for failure to pre-clear the communications. This suggests that…

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Posted in Social Media, The Web | No Comments

August 6, 2010

FDA Releases New Warning Letter on Branded Website Content

by David BenBassett

On July 1, 2010, the FDA publicly posted a warning letter to Cornerstone Therapeutics Inc. regarding the content on a patient website and an HCP visual aid for the asthma treatment Zyflo CR® extended-release tablets. The letter criticizes the omission…

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Posted in The Web | No Comments

June 29, 2010

RTCRM Volunteers with Hands on DC

by Nicole Franklin

This spring, employees from RTC Relationship Marketing (RTCRM) took part in Hands on DC’s annual Work-a-Thon, a single-day, city-wide volunteer event dedicated to improving the District of Columbia’s public schools. The RTCRM team joined approximately 100 others at the DC…

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Posted in Culture | No Comments

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Over 40 Years Experience

We have a long background in providing marketing services, with headquarters in Washington, DC and an office in New York City.

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We possess the unique ability to analyze data and research on both a rational and emotional level. This enables us to reveal subtle — often overlooked — customer insights and develop communications that truly change behavior.

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