April 1, 2009
An Rx For What’s Next
Pharma Marketing During the Downturn and Beyond
Overview
The economic downturn has left consumers feeling betrayed and skeptical. Swen Graham, Senior Analyst for Strategy & Insights, analyzes spending, cultural and value trends to develop actionable thinking for pharmaceutical marketers. It’s essential reading as you forge into the uncharted waters of 2009 and beyond.